HERFF JONES

Concept, design, photography art direction, and retouching for a graduation catalog.

Graduation is a bittersweet time. For some, it’s the best years of their life, for others, they can’t wait to move on to the next chapter. In this catalog we wanted to play with that duality of emotions in our copy and create photographic scenarios and vignettes that helped us show off the diverse Herff Jones product offering.