CENTRA HEALTH

Oncology campaign concept and design for a hospital.

At the time, Virginians were facing a 1 in 3 chance of being diagnosed with cancer. Our team developed a spec campaign with a direct response component built to urge the public to take advantage of a cancer risk assessment that Centra was offering. The focus of our proposed campaign was a bold graphic of the greater than symbol, along with patient success stories and imagery of real people. The campaign itself included print ads, hospital signage, direct mail, and web banners.