NORTHWEST COMMUNITY HOSPITAL

Concept and design for a series of print ads.

It’s not often that a designer gets excited about doing a copy-heavy print ad, but when the brand’s voice allows you to have a little fun, I’m on board. 

Working alongside my copywriting partner, we created ads with punchy headlines that were at times contextual, but always added a bit of humor to the otherwise pretty dry healthcare category. We kept the design simple, the headlines big, and used a large field of NCH’s signature color to help grab the reader’s attention.