MAYTAG

Video strategy, concept, creative direction, title card, and super design for brand videos.

Our creative, strategy, and video teams worked together to present Maytag with a new way to approach their videos. We determined what types of videos consumers needed, when they needed them in their decision process, and how much information should be included at each point. 

The first type of video we tackled was the product walkthrough, which gives a general overview of the product and its features without going too in-depth for the initial consideration phase.

Assets from these videos can be used on their own as imagery to deliver information, and the videos are flexible enough that they can be edited down into smaller snippets if the focus needs to be on just one feature.