WHIRLPOOL

Concept, design, and photography art direction for a kitchen appliances brochure.

In 2017, Whirlpool added several new offerings to their kitchen appliances and wanted collateral to support the launch. The team was tasked with creating a takeaway that highlighted new product features including finishes, handles, and knobs while showing the products in multiple settings and complementing the overall brand campaign. 

Brochure finish details included custom pockets for product swatches as well as three foldout spreads to highlight each section break.